LEGAL

Privacy Policy

Your privacy matters.


Effective Date: 01 September 2018
Last Updated: 11 July 2026



1. Introduction

Welcome to Aurelia Alchemy ("Aurelia Alchemy", "we", "our", or "us"). We are committed to protecting your privacy and handling your personal information with transparency, integrity, and respect.

This Privacy Policy explains how we collect, use, store, protect, and disclose personal information when you visit our website, participate in our online assessments, subscribe to our newsletter, purchase digital products or services, book healing sessions, or otherwise interact with Aurelia Alchemy.

We believe that privacy is a fundamental right. We only collect information that is reasonably necessary to provide our services, improve your experience, comply with legal obligations, and communicate with you when you have requested or consented to receive information from us.

We are committed to processing personal data in accordance with applicable privacy and data protection laws, including the European Union General Data Protection Regulation (GDPR), the UK GDPR where applicable, the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), and other applicable privacy legislation.

By using this website, submitting your information, purchasing a service, or otherwise interacting with Aurelia Alchemy, you acknowledge that you have read and understood this Privacy Policy.

2. Who We Are

Aurelia Alchemy is a wellness and personal development business offering energy healing sessions, educational content, self-discovery resources, digital materials, and related services designed to support personal growth and wellbeing.

Throughout this Privacy Policy, the terms "Aurelia Alchemy", "we", "our", and "us" refer to the owner and operator of this website and the services provided through it.

If you have any questions regarding this Privacy Policy or how your personal information is handled, you may contact us using the details provided at the end of this policy.

3. Scope of this Privacy Policy

This Privacy Policy applies to all visitors, customers, subscribers, and users of the Aurelia Alchemy website and any related online services operated by us.

It applies whenever you:

  • Visit our website.
  • Complete one of our online assessments or questionnaires.
  • Book or purchase a healing session or other service.
  • Subscribe to our newsletter or email communications.
  • Contact us through our website or by email.
  • Download free resources or digital content.
  • Interact with our website or embedded content.

This Privacy Policy does not apply to websites, services, or platforms operated by third parties, even where they are linked from our website. We encourage you to review the privacy policies of any third-party websites before providing personal information.

4. Information We Collect

The information we collect depends on how you interact with Aurelia Alchemy. We only collect information that is reasonably necessary to provide our services, fulfil your requests, communicate with you, improve our website, and comply with our legal obligations.

Information may be collected directly from you, automatically through your use of our website, or from trusted third-party service providers involved in delivering our services.

Information You Provide

Depending on the services you choose to use, you may voluntarily provide us with information including:

  • Your name
  • Email address
  • Telephone or WhatsApp number (where provided)
  • City and country of residence
  • Time zone
  • Information you provide when contacting us
  • Responses submitted through our online assessments or questionnaires
  • Information relating to bookings, purchases or registrations
  • Any additional information you choose to share with us voluntarily

Payment Information

Payments made through our website are processed securely by independent third-party payment providers. Aurelia Alchemy does not receive or store your full payment card details.

We may receive confirmation that a payment has been successfully completed together with limited transaction information necessary to fulfil your booking, issue confirmations, maintain financial records, and provide customer support.

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically. This information helps us operate, secure, and improve our website and services.

Depending on your browser settings and cookie preferences, this information may include:

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Date and time of your visit
  • Pages viewed
  • Time spent on pages
  • Referring website
  • General geographic region derived from your IP address

This information is generally collected in aggregated form and is not used by us to personally identify visitors unless required for security, fraud prevention, or legal compliance.

Information from Assessments

If you complete one of our online assessments or quizzes, we collect your responses in order to generate personalised results, recommendations, educational resources, or follow-up communications that you have requested.

Your responses are treated as confidential and are used solely for providing the services associated with the assessment, improving our educational resources, and supporting your customer experience.

Communications

If you contact Aurelia Alchemy by email, through our website, or via other communication channels, we may retain copies of those communications together with any information you choose to provide. This allows us to respond to enquiries, provide customer support, maintain business records, and improve our services.

5. How We Use Your Information

We use personal information only where there is a legitimate reason to do so and only for purposes consistent with this Privacy Policy.

Depending on how you interact with Aurelia Alchemy, we may use your information to:

  • Provide healing sessions and related services.
  • Process bookings and purchases.
  • Deliver personalised assessment results.
  • Send booking confirmations and service-related communications.
  • Respond to enquiries and provide customer support.
  • Deliver newsletters and educational content where you have subscribed.
  • Improve our website, services, and customer experience.
  • Maintain business records and financial records.
  • Detect fraud, prevent misuse, and protect our website.
  • Comply with applicable legal and regulatory obligations.

We do not sell your personal information to third parties. We also do not use your information for automated decision-making or profiling that produces legal or similarly significant effects.

6. Our Legal Basis for Processing Personal Data

Where the GDPR or similar data protection laws apply, Aurelia Alchemy processes personal data only where there is a lawful basis for doing so.

Depending on the circumstances, our lawful basis may include:

  • Performance of a contract – to provide services you have requested, including bookings, purchases and customer support.
  • Consent – where you have agreed to receive newsletters, marketing communications or other optional services.
  • Legitimate interests – to operate and improve our business, maintain website security, prevent fraud, respond to enquiries, and enhance customer experience.
  • Legal obligations – where processing is necessary to comply with applicable laws, tax regulations, accounting requirements, or lawful requests from public authorities.

Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

7. Third-Party Service Providers

To operate our business efficiently and securely, Aurelia Alchemy works with carefully selected third-party service providers. These providers perform services on our behalf, such as website hosting, payment processing, email delivery, customer communications, analytics, and secure data storage.

We only share personal information where it is necessary for these providers to perform their services. We require our providers to maintain appropriate security measures and to process personal information in accordance with applicable privacy and data protection laws.

Depending on the services you use, we may share information with providers including:

  • Website hosting providers.
  • Payment processing providers.
  • Email and communication service providers.
  • Cloud storage and business administration providers.
  • Analytics providers.
  • Video hosting platforms for embedded educational content.

These providers process personal information only to the extent necessary to provide their services and are not authorised to use your information for their own marketing purposes.

8. Payment Processing

Payments made through our website are processed securely by independent payment service providers using industry-standard encryption and security measures.

Aurelia Alchemy does not collect, receive, or store your complete payment card information. Payment details are handled directly by the payment provider in accordance with their own privacy policies and security standards.

We receive only the information necessary to confirm payment, fulfil your booking, maintain accounting records, prevent fraud, and provide customer support.

9. Email Communications

If you subscribe to our newsletter, download free resources, register for events, purchase services, or otherwise request communications from us, we may send you emails relating to those services.

These communications may include:

  • Booking confirmations.
  • Payment confirmations.
  • Healing session information.
  • Assessment results.
  • Educational content.
  • Newsletters.
  • Service updates.
  • Important administrative notices.

Marketing emails are only sent where permitted by applicable law or where you have chosen to receive them. You may unsubscribe from marketing communications at any time by using the unsubscribe link contained in our emails or by contacting us directly.

Even if you unsubscribe from marketing emails, we may continue to send essential service-related communications regarding bookings, purchases, legal obligations, or account administration.

10. Cookies and Similar Technologies

Our website may use cookies and similar technologies to improve functionality, remember your preferences, analyse website performance, and enhance your browsing experience.

Cookies are small text files stored on your device by your web browser. Some cookies are necessary for the website to function correctly, while others help us understand how visitors use our website or support optional features.

Depending on your consent preferences, cookies may be used to:

  • Maintain website functionality.
  • Remember your preferences.
  • Improve website performance.
  • Measure visitor activity.
  • Enhance user experience.

You can control or delete cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of parts of our website.

11. Embedded Content

Our website may include embedded content or links from third-party platforms, such as videos, maps, or social media content.

Embedded content behaves in the same way as if you had visited the third-party website directly. Those providers may collect technical information, place cookies, or process personal information in accordance with their own privacy policies.

Aurelia Alchemy does not control the privacy practices of third-party websites and encourages you to review their privacy policies before interacting with their content.

12. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy, provide our services, comply with legal obligations, resolve disputes, enforce our agreements, and maintain appropriate business records.

The length of time we retain information depends on factors such as the nature of the information, legal and regulatory requirements, accounting obligations, and the purpose for which the information was collected.

When personal information is no longer required, we will securely delete, anonymise, or otherwise dispose of it in accordance with applicable laws and our internal data management practices.

13. International Data Transfers

Aurelia Alchemy serves visitors and clients from a number of countries. As a result, your personal information may be processed or stored in countries outside your country of residence, including countries outside the European Economic Area (EEA).

Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place to protect your information in accordance with applicable data protection laws. These safeguards may include contractual protections, adequacy decisions issued by relevant authorities, or other legally recognised transfer mechanisms.

14. Protecting Your Information

We take the security of your personal information seriously and implement appropriate technical, organisational, and administrative measures designed to protect it against accidental loss, unauthorised access, misuse, alteration, disclosure, or destruction.

These measures include secure website technologies, restricted access to personal information, trusted service providers, password protection, encryption where appropriate, and regular review of our business practices.

While we strive to use commercially reasonable measures to safeguard your information, no method of electronic transmission or digital storage can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.

15. Your Privacy Rights

Depending on where you live, you may have certain legal rights regarding your personal information. Aurelia Alchemy is committed to respecting these rights and responding to requests in accordance with applicable law.

Subject to legal limitations, you may have the right to:

  • Request access to the personal information we hold about you.
  • Request correction of inaccurate or incomplete information.
  • Request deletion of your personal information.
  • Request restriction of certain processing activities.
  • Object to certain types of processing.
  • Withdraw consent where processing is based on your consent.
  • Request a copy of your information in a portable format where applicable.
  • Lodge a complaint with your local data protection authority.

We may request reasonable information to verify your identity before processing certain requests in order to protect your privacy and the security of your personal information.

16. California Privacy Rights

If you are a resident of California, you may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), subject to applicable exemptions and limitations.

These rights may include the right to:

  • Know what categories of personal information we collect.
  • Request access to personal information we have collected.
  • Request deletion of certain personal information.
  • Correct inaccurate personal information.
  • Request information regarding the disclosure of personal information.
  • Be free from unlawful discrimination for exercising your privacy rights.

Aurelia Alchemy does not sell or share personal information for cross-context behavioural advertising as those terms are defined under applicable California privacy laws.

17. Children's Privacy

Aurelia Alchemy's website and services are intended for individuals aged 18 years or older.

We do not knowingly collect personal information from children. If we become aware that personal information has been provided by a child without appropriate legal authorisation, we will take reasonable steps to delete that information as soon as practicable.

If you believe that a child has provided personal information through our website, please contact us so that we can investigate and take appropriate action.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, business operations, legal obligations, or applicable privacy laws.

When material changes are made, the revised Privacy Policy will be published on this page together with an updated "Last Updated" date. Your continued use of our website following any changes constitutes acceptance of the revised Privacy Policy where permitted by law.

19. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or would like to contact us regarding the processing of your personal information, please contact us using the details below.

Aurelia Alchemy
Email: hello@aureliaalchemy.com
Website: https://www.aureliaalchemy.com

We will make every reasonable effort to respond to privacy-related enquiries promptly and in accordance with applicable data protection laws.

20. Automated Decision-Making and Profiling

Aurelia Alchemy may provide personalised content, recommendations, or assessment results based on information you voluntarily submit through our online questionnaires or assessments.

These results are generated to provide educational, self-reflective, and informational guidance only. They are intended to enhance your experience and help you better understand the services we offer.

Our assessments do not make decisions that produce legal, financial, medical, employment, insurance, or similarly significant effects. No decisions affecting your rights or freedoms are made solely by automated means.

Where personal information is used to personalise your experience, meaningful human oversight remains part of our services, and you may contact us at any time if you have questions regarding your assessment or the information we provide.